What is business chemistry?

From a theoretical standpoint, Business Chemistry is that somewhat impossible-to-define yet impossible-to-ignore combination that fosters great business relationships, efficient teamwork, enhanced performance, and effective dynamics. While the ‘chemistry’ between people and teams is often described in abstract terms, there is a great deal of hard science that serves as the backbone to it all.

From a more scientific level, Business Chemistry is a system that identifies primary, secondary, and non-core characteristics in individuals, developed by researchers from the fields of neuro-anthropology and genetics. Business Chemistry draws upon biological research and statistical analysis to focus on observable, relevant idiosyncrasies, and their implications within a business, across a team, and in a demanding, high-performance setting.

Defining the Business Chemistry profiles

Business Chemistry profiles provide people with a common ground for discussing similarities and differences in how people prefer to work and how people might work best together. Every person has a unique combination across all four of the profile types, with most people containing a Primary Leading Characteristic and a Secondary Leading Characteristic. In addition, there are two, less-prominent Non-Core Characteristics that backup their other business behaviors.

The four Business Chemistry profiles are: Pioneers, Drivers, Integrators, and Guardians

— Pioneers —

Pioneers value possibilities, and they spark energy and imagination on their teams. Pioneers are blue-sky ideas people; they tend to be highly adaptable and can thrive in multiple environments. Pioneers do their best when exploring possibilities and redefining the status quo. Pioneers often focus on the big picture and are drawn to bold, new ideas and creative approaches.

— Drivers —

Drivers are analytical thinkers and tinkerers, are intellectually creative and prefer experimentation; they value challenge and enjoy generating momentum. Drivers aren’t afraid to ruffle some feathers to get their point across and and have a strong focus for getting results. Drivers tend to tackle problems head on and arm themselves with supporting rationale, logic, and data.

— Guardians —

Guardians value stability, and they bring order and rigor. They’re realists, pragmatists, and they hesitate to embrace risk. Data and facts are baseline requirements for them, and details matter. Guardians excel at providing structure and minimizing risk; they can be reluctant to pursue unproven ideas, thinking that it often makes the most sense to learn from the past tried-and-true.

— Integrators —

Integrators value connection and draw teams together. They’re masters of empathy and nuance and are skilled at understanding the broader context of an issue. Relationships and responsibility to the group are paramount. Integrators tend to believe that most things are relative; they’re diplomatic and focused on gaining consensus before moving forward.

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Mark Michael’s
Business Chemistry Profile

Mark Michael is creative, adaptable, spontaneously generous, and imaginative. Mark is also exploratory, networked, and tech-savvy. Although Mark is highly aligned with the Pioneer pattern, he differs from other Pioneers in the fact that he is far more punctual, reserved, and meticulous than most.

Compared to the overall business population, Mark is significantly more aligned with the Pioneer profile than the average person, and is significantly more aligned than average with the Driver pattern. Mark also falls in line with the top Leadership Profiles of C-suite executives. Mark is significantly less aligned with the Integrator and Guardian profiles in comparison with the general business population.

Some extreme Pioneer
mottos may include:

  • Dream big

  • Brainstorm often

  • Carpe everything

  • Why not?

  • Rules were made to be broken

  • Challenge the status quo

Some of Mark’s defining
traits include/are:

Brainstormer, Logical, Meticulous, Restless, Even-Keeled, Trusting, Quantitative, Introspective, Intuitive, Empathetic, Calm, Innovative, Exacting, Focused, Big Picture, Reflective, Energetic, Adaptable, and Imaginative

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— 46% pioneer —
Primary Leading Characteristic


— 41% Driver —
Secondary Leading Characteristic

— 9% Integrator —
Non-Core Characteristic

— 4% Guardian —
Non-Core Characteristic


Overall, how do I compare?

Read as “Mark Michael leans 92% stronger in the Pioneer characteristic compared to the average business population.”



the full business chemistry spectrum at a glance