Putting perspective, process, and progress to paper.
Human Experiences are the Future of Marketing, Advertising, Creativity, and Technology
Understanding the Modern Behavior, Habits, and Psychology Behind the Consumer Decision-Making Process
An Overview of the Abstract and Practical Applications of Behavioral Economics
What’s Best for the Customer Is What’s Best for the Business
People Don’t Buy Products; They Buy Better Versions of Themselves
The Way Problems Are Framed Dictates How They Are Interpreted, Which Influences How They Are Approached and Solved
Useful Is Relevant. Simple Is Smart. Streamlined Is Clear. Personalized Is Customized.
Focusing on the Power and Prestige of Simplicity
A Tactical Approach for Translating Strategy Into Action With Quantifiable Results
For Every Action, There Is an Equal and Opposite Reaction
If We Want to Foster Behavioral Change, We Must Use an Approach That Merges Psychological Science, Human Understanding, and Creative Persuasion
Or: How to Think Differently About Data, Insights, Strategy, and Analytics
“Those Who Do Not Plan Long Ahead Will Find Trouble at Their Door.”
Leveraging Data Is Important, but It’s Even More Important to Interpret and Humanize the Information
Retrospective Pieces of Personal, Professional, and Motivational Advice
Give Power to the People While Creating a Personal Connection
The Books You Don’t Read Won’t Help You
How Customer Experience Visionaries Talk About the Importance of a Customer-Centric Strategy
Words of Wisdom, Inspiration, and Contemplation
Always Read Something That Will Make You Look Good if You Die in the Middle of It
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