Putting pen, perspective, and process to paper.
Understanding the Modern Behavior, Habits, and Psychology Behind the Consumer Decision-Making Process
An Overview of the Abstract and Practical Applications of Behavioral Economics
What's best for the customer is what's best for the business.
People don't buy products; they buy better versions of themselves.
The way problems are framed dictates how they are interpreted, which influences how they are approached and solved.
Useful is relevant. Simple is smart. Streamlined is clear. Personalized is customized.
Focusing on the power and prestige of simplicity.
A tactical approach for translating strategy into action with quantifiable results.
For every action, there is an equal and opposite reaction.
If we want to foster behavioral change, we must use an approach that merges psychological science, human understanding, and creative persuasion.
Or: How to think differently about data, insights, strategy, and analytics.
“Those who do not plan long ahead will find trouble at their door.”
Leveraging data is important, but it’s even more important to interpret and humanize the information.
Retrospective pieces of personal, professional, and motivational advice.
Give power to the people while creating a personal connection.
The books you don't read won't help you.
How customer experience visionaries talk about the importance of a customer-centric strategy.
Words of wisdom, inspiration, and contemplation.
Always read something that will make you look good if you die in the middle of it.
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