As a strong proponent of customer-centric strategies, it's important to see how others view the approach. Below are fifteen of the best quotes about customer-centricity, why it matters to you, and why it's important for your customers:

  1. "There is only one boss: The Customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else."
    - Sam Walton (Founder and Former CEO, Wal-Mart)

  2. "Our version of a perfect customer experience is one in which our customer doesn't want to talk to us. Every time a customer contacts us, we see it as a defect."
    - Jeff Bezos (Founder and CEO, Amazon)

  3. "You've gotta start with the customer experience and work backwards to the technology."
    - Steve Jobs (Founder and Former CEO, Apple)

  4. "The most important single thing is to obsessively focus on the customer. It's our job everyday to make every important aspect of the customer experience a little better."
    - Jeff Bezos (Founder and CEO, Amazon)

  5. "Business is simple: The management's job is to take care of employees, the employee's job is to take care of the customers, and happy customers take care of the shareholders. It's a virtuous circle."
    - John Mackey (Founder and CEO, Whole Foods Market)

  6. "Take good care of your employees and they'll take good care of your customers, and the customers will come back."
    - J.W. Marriott (Chairman and CEO, Marriott International)

  7. "Focus on your customers and lead your people as though their lives depend on your success."
    - Warren Buffet (CEO, Berkshire Hathaway)

  8. "Every organization, every company across the line needs to go from a relatively anonymous relationship to a one-to-one relationship with the customer. They need to think, 'How do I connect with my customer in a whole new way?' No industry is exempt from this transformation."
    - Marc Benioff (CEO,

  9. "Customer service shouldn't be a department; it should be the entire company."
    - Tony Hsieh (CEO,

  10. "Only marketers who are customer-obsessed and adapt to consumers' changing behaviors in real time will succeed."
    - Shar VanBoskirk (Forrester Research)

  11. "In the age of the customer, executives don't decide how customer-centric their companies are - Customers do."
    - Kate Leggett (Forrester Research)

  12. "The customer's perception is your reality."
    - Kate Zabriskie

  13. "When you're trying to make an important decision and you're sort of divided on the issue, ask yourself: If the customer were here, what would she say?"
    - Dharmesh Shah (CTO, Hubspot)

  14. "A customer-centric model is based not on expertise in the realm of product development, but rather on a deep understanding of what customers actually want, when and how they want it, and what they're willing to give you in exchange."
    - Peter Fader (Professor of Marketing, Wharton University)

  15. "Truly listening is hearing the needs of the customer, understanding those needs and making sure the company recognizes the opportunities they present."
    - Frank Eliason (Global Director, Client Experience, Citi)