1. "The essence of strategy is sacrifice."
    - David Ogilvy

  2. “Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.”
    - Beth Comstock

  3. "Advertising isn't a science. It's persuasion. And persuasion is an art."
    - Bill Bernbach

  4. “Curiosity about life, in all its aspects, I think, is still the secret of great creative people.”
    – Leo Burnett

  5. “We need to stop interrupting what people are interested in and be what people are interested in.”
    – Craig Davis

  6. “If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.”
    – Jim Stengel

  7. "Marketing takes a day to learn. Unfortunately, it takes a lifetime to master."
    - Phil Kolter

  8. "Creative without strategy is called 'art.' Creative with strategy is called 'advertising'."
    - Jef. I Richards

  9. "The signal is the truth. The noise is what distracts us from the truth."
    - Nate Silver

  10. “There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines. The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.”
    - David Ogilvy