Complexity doesn’t just confuse people; complexity can undermine people’s confidence and destroy understanding. The simpler we can make things, the more effective our communication can be.

The value of simplicity has been known for centuries, its importance has been understood by the best and the brightest throughout history. Below are a few simple quotes on the power and prestige of simplicity:



“Less is more.”
— Robert Browning

“Don’t use a lot when a little will do.”
— Proverb

“Simplicity is the key to brilliance.” 
— Bruce Lee

“The greatest ideas are the simplest.”
— William Golding

“Simplicity is the ultimate sophistication.”  
— Leonardo da Vinci

“It is always the simple that produces the marvelous.”
— Amelia Barr

“Simplicity will stand out, while complexity will get lost in the crowd.”
— Kevin Barnett

“If you can’t explain it to a six year old, you don’t understand it yourself.”  
— Albert Einstein

“Simplicity is about subtracting the obvious and adding the meaningful.”
— John Maeda

“Knowledge is a process of piling up facts; wisdom lies in their simplification.”
— Martin H. Fischer

“In character, in manner, in style, in all things, the supreme excellence is simplicity.”  
— Henry Wadsworth Longfellow

“The role of genius is not to complicate the simple, but to simplify the complicated.”
— Criss Jami

“The ability to simplify means to eliminate the unnecessary so that the necessary may speak.”
— Hans Hoffman

“Three rules of work: Out of clutter find simplicity; from discord find harmony; in the middle of difficulty lies opportunity.”
— Albert Einstein

“Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius — and a lot of courage — to move in the opposite direction.” 
— E. F. Schumacker