Strategic Planning is the process of defining direction, values, and ideologies, and making organizational decisions to pursue and support specific objectives. The importance of strategic planning cannot be overstated: Strategic planning provides clarity, direction, focus, and alignment across teams, departments, and even across an entire organization.


Below are twenty inspiring quotes that highlight important themes and provide powerful perspective ― on both the subject and process of ― strategic planning:


  1. “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”
    — Sun Tzu

  2. “Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.”
    — Jack Welch

  3. “The sole purpose of strategic planning is to enable the company to gain, as effectively as possible, a sustainable edge over its competitors.”
    ― Kenichi Ohmae

  4. "The essence of strategy is in the activities — choosing to perform activities differently or to perform different activities than rivals. Otherwise, a strategy is nothing more than a marketing slogan that will not withstand competition."
    ― Michael E. Porter

  5. “Very often, a good decision executed quickly beats a brilliant decision implemented slowly or poorly.”
    ― Marcia W. Blenko

  6. “Focus your energy on the key choices that influence revenue decision makers — that is, customers.”
    — Roger L. Martin

  7. “Perception is strong and sight weak. In strategy, it is important to see distant things as if they were close and to take a distanced view of close things.”
    — Miyamoto Musashi

  8. “You cannot be everything to everyone. If you decide to go north, you cannot go south at the same time.”
    — Jeroen de Flander

  9. “Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.”
    — Michael E. Porter

  10. “Success is 20% skills and 80% strategy. You might know how to succeed, but more importantly, what’s your plan to succeed?”
    — Jim Rohn

  11. “Without strategy, execution is aimless. Without execution, strategy is useless.”
    — Morris Chang

  12. “Strategy is style of thinking, a conscious and deliberate process, an intensive implementation system, the science of insuring future success.”
    — Pete Johnson

  13. “Strategy is about making choices; it’s about Who, What, and How: Who is our chosen customer? What are we going to sell? How are we going to deliver that value proposition?”
    — Costas Markides

  14. “Be real and adjust your strategy according to honest results.”
    — Charles Caleb Colton

  15. “Plans are of little importance, but planning is essential.”
    — Winston Churchill

  16. “A real strategy involves a clear set of choices that define what the firm is going to do and what it’s not going to do.”
    — Freek Vermeulen


  17. “You have to be fast on your feet and adaptive or else a strategy is useless.”
    — Charles de Gaullez

  18. “After a business implements a strategy, competitors will react, and the firm’s strategy will need to adapt to meet the new challenges. There is no stopping point and no final battle. The competitive cycle continues on perpetually. Produce and compete or perish.”
    — Thomas Timings Holme

  19. “If you are failing to plan, you are planning to fail.”
    — Tariq Siddique

  20. “Remain agile and adaptive. As the competition, marketplace, or expectations change, a rigid strategy is seldom the best course of action.”
    — Mark Michael